Agenda
Agenda
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Agenda
Tue,Oct 15
| 08:30 |
Registration & Welcoming Coffee 45 mins |
| 09:15 |
Opening speech + Market overview 15 Mins |
| 09:30 |
The year of streaming ad tier consolidation 40 mins 
|
| 10:10 |
Connected TV: Agency and Media partners integration 30 Mins 
|
| 10:50 |
Coffee Break 30 Mins |
| 11:20 |
Harnessing the power of FAST TV channel 40 Mins
|
| 12:00 |
Brand safety and CTV advertising 40 Mins 
|
| 12:40 |
Lunch 60 mins |
| 13:40 |
Targeted advertising strategies for linear TV networks 40 Mins 
|
| 14:20 |
Unlocking the full CTV potential in SSA 40 Mins 
|
| 15:00 |
The social media revolution: Impact on advertising 40 Mins 
|
| 15:40 |
Networking 60Mins |
Registration & Welcoming Coffee
Tue,Oct 15, 08:30 - 09:15
Opening speech + Market overview
Tue,Oct 15, 09:15 - 09:30
The year of streaming ad tier consolidation
Tue,Oct 15, 09:30 - 10:10
- Hybrid ad-supported/SVOD monetization strategies
- Ad load: how much is the right amount
- Incremental reach: expectation vs reality
- Ad tech stack innovation
Moderated by : Chidi Edeh – Head of Media Strategy – Invenclick Media|
Connected TV: Agency and Media partners integration
Tue,Oct 15, 10:10 - 10:50
- How to take advantage of the market disruption
- How do marketers, media owners, and agencies innovate to evolve with consumers
- Perspectives, take away learnings and implications
Coffee Break
Tue,Oct 15, 10:50 - 11:20
Harnessing the power of FAST TV channel
Tue,Oct 15, 11:20 - 12:00
- Evolution of FAST and new business opportunities
- Strategies for launching and monetising FAST channel
- Why should content owners think about FAST?
Moderated by : Chidi Edeh – Head of Media Strategy – Invenclick Media|
Brand safety and CTV advertising
Tue,Oct 15, 12:00 - 12:40
- CTV brand suitability and ad fraud prevention
- Ad serving transparency and protection controls
- Contextual targeting for more efficient ad buys
- Machine learning advances against inappropriate content
Moderated by : Chidi Edeh – Head of Media Strategy – Invenclick Media|
Lunch
Tue,Oct 15, 12:40 - 13:40
Targeted advertising strategies for linear TV networks
Tue,Oct 15, 13:40 - 14:20
- Addressable models for TV
- Everywhere Ad sales with multiplatform and VOD ad strategies
- Dynamic ad insertion for OTT and linear
Unlocking the full CTV potential in SSA
Tue,Oct 15, 14:20 - 15:00
- Current State of CTV market in SSA
- Monetisation and partnership opportunities Challenges of content publishers with
- CTV platforms and strategies
The social media revolution: Impact on advertising
Tue,Oct 15, 15:00 - 15:40
- Social media advertising and traditional advertising:
- competition or synergies?
- Using social media for audience growth and targeted audience
- Content creation and distribution strategies for the best ROI
Category Brand & Innovation Manager of the Southern Africa Biscuits Portfolio
Mondelez International
Networking
Tue,Oct 15, 15:40 -