Agenda
Agenda
-
Agenda
Tue,Oct 15
| 08:30 |
Registration & Welcoming Coffee 45 mins |
| 09:20 |
Opening speech 10 Mins |
| 09:30 |
Benefits of the retailers shoppers data for the brands 45 mins |
| 10:15 |
Global Retail Media panorama and focus on Africa 45 Mins |
| 11:00 |
Coffee Break 30 Mins |
| 11:30 |
How to move to retail media from scratch 45 Mins |
| 12:15 |
Brand safety and CTV advertising 45 Mins 
|
| 13:00 |
Lunch & Networking 60 Mins |
| 14:00 |
Connected TV: Agency and Media partners integration 45 Mins 
|
| 14:45 |
The social media revolution: Impact on advertising 45 Mins 
|
| 15:30 |
Targeted advertising strategies for linear TV networks 50 Mins 
|
| 16:20 |
Vote of Thanks & Networking Coffee 30 Mins |
Registration & Welcoming Coffee
Tue,Oct 15, 08:30 - 09:20
Opening speech
Tue,Oct 15, 09:20 - 09:30
Benefits of the retailers shoppers data for the brands
Tue,Oct 15, 09:30 - 10:15
Global Retail Media panorama and focus on Africa
Tue,Oct 15, 10:15 - 11:00
Coffee Break
Tue,Oct 15, 11:00 - 11:30
How to move to retail media from scratch
Tue,Oct 15, 11:30 - 12:15
Brand safety and CTV advertising
Tue,Oct 15, 12:15 - 13:00
- CTV brand suitability and ad fraud prevention
- Ad serving transparency and protection controls
- Contextual targeting for more efficient ad buys
- Machine learning advances against inappropriate content
Moderated by : Chidi Edeh – Head of Media Strategy – Invenclick Media|
Lunch & Networking
Tue,Oct 15, 13:00 - 14:00
Connected TV: Agency and Media partners integration
Tue,Oct 15, 14:00 - 14:45
- How to take advantage of the market disruption
- How do marketers, media owners, and agencies innovate to evolve with consumers
- Perspectives, take away learnings and implicationsModerated by : Chidi Edeh – Head of Media Strategy – Invenclick Media|
The social media revolution: Impact on advertising
Tue,Oct 15, 14:45 - 15:30
- Social media advertising and traditional advertising:
- competition or synergies?
- Using social media for audience growth and targeted audience
- Content creation and distribution strategies for the best ROI
Moderated by : Chidi Edeh – Head of Media Strategy – Invenclick Media
Category Brand & Innovation Manager of the Southern Africa Biscuits Portfolio
Mondelez International
Targeted advertising strategies for linear TV networks
Tue,Oct 15, 15:30 - 16:20
- Addressable models for TV
- Everywhere Ad sales with multiplatform and VOD ad strategies
- Dynamic ad insertion for OTT and linearModerated by : Odette Van Wyk
Vote of Thanks & Networking Coffee
Tue,Oct 15, 16:20 -