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CTV AD DAYS Africa 2024

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Why attend our event?

VIP Meeting Service

Meetings are fundamental and there is no substitute for face-to-face interaction. Our dedicated professionals will help you pre-arrange meetings with your key targets and facilitate onsite introduction to ensure you meet the right targets.

MEET & generate leads

A unique place to establish relationships with new client and suppliers. Develop high-profile relationships and generate sales leads to boost and propel your business.

Networking Activities

Get exclusive interactions with high-level representatives. We provide a relaxed yet professional environment where you engage with conversations with your target audience, ranging from private dinners, lunches and cocktail parties.

Market Intelligence

All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.

Find out more about our new Intelligence Services that led to the creation of this exclusive event.

Our Research Highlights

South African fibercos innovate with prepaid offers tailored to different household incomes

In February 2024, Starlink cut off hundreds of customers in South Africa. Although the American brand is not officially active in the country, the Mozambique company Starsat resells the US company's equipment to private individuals. Between 250 and 300 users were affected by this cut-off, justified by Starlink as being an illegal resale and use of its service. For many years now, access to the internet, and more particularly to fixed broadband, has been a major stake for the populations in Sub-Saharan Africa. With less than 10% of the population connected to fixed networks, the various countries in the region are struggling to develop their infrastructures. The development of fixed broadband is driven by a growing demand for digital connectivity such as the access to OTT platforms, or the development of Smart TVs and streaming devices

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Multichoice’s record loss of subscribers: just as much to gain for Showmax relaunch?

On 10 January 2024, Multichoice announced an agreement with rights holder New World TV, enabling SuperSport to broadcast all AFCON matches. Despite the initial failure in securing the rights, a distribution agreement was finally reached with the Togolese broadcaster. This achievement for the South African media giant comes against a difficult backdrop, with its satellite service DStv recording a decline in subscribers and profits at Q3 2023 in South Africa, marking the first downturn in the company’s most dynamic market. Notably, subscriber numbers fell by 7% between Q1 and Q3 2023. This reversal prompts questions about the sustained success of Multichoice since its inception. Until 2018, Pay TV revenues in South Africa surpassed the combined revenues of all other countries in Sub-Saharan Africa. Even though the balance of power has shifted since then, South Africa’s Pay TV revenues still account for approximately 70% of the combined revenues of other African countries.

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Johannesburg, South Africa

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